South Central Ambulance Service has launched a campaign to stop people calling 999 for non-life threatening reasons. With the service receiving 1,235 hoax calls, and many more inappropriate calls between January and October 2011, this is an increasing problem that is putting people's lives at risk.
In a concerted effort to address this issue, SCAS is headlining the campaign with a hard-hitting video shot in the style of a movie trailer, which showcases interviews with paramedics, real life emergencies and re-enactments of inappropriate calls and the impact they have.
Steve Brine said: "This is a great idea, and I was staggered to hear of the number of hoax calls SCAS receives, along with those that are just plain time-wasting. I do encourage local people to take a look at the link and share it amongst friends, and wish the campaign all the very best in highlighting just how damaging these calls are."
The campaign also comprises a number of educational case study films which will be used to target and engage schools, care homes and GPS to help raise awareness of this increasing problem and encourage appropriate use of the service.
Check out the video at www.999southcentral.co.uk.